Marketing and Communications
Chief marketing officers (CMOs) struggle to find the right approach to proving the value of marketing and improving its effectiveness. A CMO does not need to know the how, but you do need to know the what when it comes to the relevant options, their benefits and limitations. This complimentary marketing webinar reveals why business fundamentals are key to proving the value of marketing. You will discover the specific marketing attribution and testing journey that CMOs can take to guide their teams to greater success.
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Sr Director Analyst
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