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Marketing and Communications

How CMOs Can Prove – and Improve – Marketing’s Value

ON-DEMAND
| 1 hour

Chief marketing officers (CMOs) struggle to find the right approach to proving the value of marketing and improving its effectiveness. A CMO does not need to know the how, but you do need to know the what when it comes to the relevant options, their benefits and limitations. This complimentary marketing webinar reveals why business fundamentals are key to proving the value of marketing. You will discover the specific marketing attribution and testing journey that CMOs can take to guide their teams to greater success.

Discussion Topics:
  • Explore why there is no one-size-fits-all approach to marketing attribution and measurement
  • Discover the approach that most CMOs miss when looking to prove marketing’s value
  • Learn the specific journey your marketing team should take to improve their approach

Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.

Hosted by

Matt Wakeman

Sr Director Analyst

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