Information Technology

Impactful Storytelling: The Art of the 1-Page Strategy Audience Q&A

| 1 hour

Let’s get your strategy down to one page. Yes, one page. Creating a strategy used to be an arduous and lengthy process that lasted months and resulted in a document that was hundreds of pages. It was WORN -- Written Once, but Read Never. Developing a strategy is easier today, with 15 pages replacing hundreds, but even that is 14 too many. The companies leading in digital business do not distinguish between “business” and “IT;” they have one story for business success and that is the business story. So, how do you craft your best story? Join this complimentary webinar, the first in the three-part “Impactful Storytelling” series, as Gartner expert Heather Colella, creator of “The Art of the 1-Page Strategy,” answers questions from you and your peers on how to develop your most effective strategy.

Return to this web page to watch the webinar. Contact us at with questions about watching.

Additionally, we invite you to watch the previous webinar in this series:

The Art of the 1-Page Strategy: Storytelling Enables Business Growth

Discussion Topics:
  • Use storytelling to enable business growth
  • Learn why the one-page strategy is more effective than traditional approaches
  • Find the right model for thinking about storytelling and investment in business capabilities

Hosted by

Heather Colella

VP Analyst

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