Tech and Service Providers
In the past 18 months, successful technology and service providers have shifted their marketing mix approaches to cut through the noise, engage buyers and continue to grow amid disruption. They do this by deploying several strategies in their demand generation programs, and continue to grow revenue despite a lack of in-person events, the acceleration of digital marketing channels, and the nonstop competition for buyer attention. So, what approaches do these best-in-class technology marketers leverage to maintain effective demand generation programs in increasingly cluttered digital channels? This complimentary webinar draws on data from Gartner’s benchmark research to understand which channels, content types and calls-to-action can impact conversion rates. You also will learn how to apply this information when building demand-generation programs.
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Sr Director Analyst
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