Marketing and Communications

Panel Discussion: Optimize Your Marketing Machine

| 1 hour

Marketers play a pivotal role as chief connection officers in their organizations. They connect their companies to employees, stakeholder groups, and ultimately customers. The bottom line is, it often feels like too much work, too little time, and too few resources for marketers. Join this complimentary panel discussion webinar with Gartner experts who will answer your questions about how to optimize your marketing team. We will discuss how to effectively manage agency relationships and agile work processes while building trust and brand equity through strategically controlling the environmental, social, and governance (ESG) narrative.

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Discussion Topics:
  • Get the most of agency relationships
  • How the best marketing executives conquer agile work management
  • Ways to build strategic ESG communications to support brand purpose and social impact

Hosted by

Sally Witzky

Sr Director, Analyst


Cassandra Nordlund

Director, Advisory


Jay Wilson

VP Analyst


Hillary Plank

Director, Advisory

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