Tech and Service Providers
Few Tech CEOs debate the value of their customers and employees who advocate on behalf of their brand on platforms, like social media. However, companies often misunderstand or completely neglect the implementation, execution and management of an advocacy program. Successful customer advocacy and employee programs require Tech CEOs to understand how to actively engage the right employee and customer advocates. This complimentary webinar will cover how Tech CEOs can deploy advocacy programs both internally and externally to improve the effectiveness of a range of business functions, including: brand management, channel management, analyst/investor and public relations, HR and recruiting. Our Gartner experts will address questions commonly asked by Tech CEOS on advocacy programs. They will also take your questions.
Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.
Peter Havart-Simkin
VP Analyst
Patrick Stakenas
Sr Director Analyst
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