Tech and Service Providers

Tech CEOs: Learn the Importance of Leveraging Customer and Employee Advocacy

| 1 hour

Few Tech CEOs debate the value of their customers and employees who advocate on behalf of their brand on platforms, like social media. However, companies often misunderstand or completely neglect the implementation, execution and management of an advocacy program. Successful customer advocacy and employee programs require Tech CEOs to understand how to actively engage the right employee and customer advocates. This complimentary webinar will cover how Tech CEOs can deploy advocacy programs both internally and externally to improve the effectiveness of a range of business functions, including: brand management, channel management, analyst/investor and public relations, HR and recruiting. Our Gartner experts will address questions commonly asked by Tech CEOS on advocacy programs. They will also take your questions.

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Discussion Topics:
  • Identify and engage highly qualified and aligned prospects
  • Learn a more systematic approach to integrating customer and employee advocacy
  • Deploy internal and external advocacy to make a range of business functions more effective

Hosted by

Peter Havart-Simkin

VP Analyst


Patrick Stakenas

Sr Director Analyst

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