All Webinars

Tech and Service Providers

The B2B Buying Myths That Are Costing You Business

ON-DEMAND
| 1 hour


As technology becomes more integrated into business operations, the behaviors and approaches to acquiring that technology continue to evolve. Software vendors and IT service providers must constantly review and adjust their marketing and sales approaches to achieve the results they desire. This complimentary webinar breaks down fundamentally wrong myths -- strong preconceptions -- that many tech and service providers (TSPs) use to shape their marketing and sales activities. Join us for a data-driven exploration of the drivers behind the myths, and the alternatives you can pursue to win more business and get better value from your resources.

Contact us at gartnerwebinars@gartner.com with questions about watching.

Discussion Topics:
  • The truth about whether business or IT controls technology decisions
  • The risk of using highly personalized messages to drive engagement
  • The value of cross-functional participation on buying teams

Hosted by
Host

Hank Barnes

Distinguished VP Analyst

Watch Now

Contact Information

All fields are required.

Back

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Company Information

All fields are required.

Type company and location
Optional Optional
Back

By clicking the "Register now" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Already registered? Please re-enter your email address above and click "Continue" to join the webinar.