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Tech and Service Providers
The Gartner Magic Quadrant for ABM Platforms
Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.
Discussion Topics:
- Learn about market trends for account-based marketing (ABM) platforms
- Understand the critical capabilities and use cases
- Receive key recommendations for how to evaluate and select ABM vendors
Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.
Hosted by
Ray Pun
Sr Director Analyst, KI Leader
Christy Ferguson
VP Analyst
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