Tech and Service Providers

The Gartner Magic Quadrant for ABM Platforms

ON-DEMAND
| 1 hour

Organizations are using account-based marketing (ABM) strategies to foster collaboration with sales in order to grow new business and spur demand from existing customers. To scale their efforts, B2B marketers invest in ABM platforms to engage audiences via display advertising and retargeting, content syndication, personalization capabilities, using a mix of native capabilities and integrations for activating audiences to other systems. This complimentary webinar breaks down the findings of the latest magic quadrant for ABM platforms and our analysis of market trends, vendor capabilities and recent innovations.

Discussion Topics:
  • Learn about market trends for account-based marketing (ABM) platforms
  • Understand the critical capabilities and use cases
  • Receive key recommendations for how to evaluate and select ABM vendors

Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.

Hosted by
Host

Ray Pun

Sr Director Analyst, KI Leader

Host

Christy Ferguson

VP Analyst

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