The Tech Vendor Challenge: Get Competitive Intelligence Right

Tech and service providers cite competitive intelligence as one of their bigger challenges. In many cases, a potentially great go-to-market initiative is undermined by poor knowledge of the competitive landscape. Too often, the sales organization is provided tools that are not underpinned by a solid understanding of how products and services should be positioned. Competitive intelligence can be too product focused and not centered enough on the business aspects, benefits and outcomes offered by competitors. This complimentary webinar will disprove some key myths about competitive intelligence and outline an approach, framework and best practices that can be used to achieve success.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about watching.

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