Tech and Service Providers

Virtual Briefing: How High-performing Tech Marketing Teams Drive Agility

ON-DEMAND
| 1 hour

Tech marketing teams constantly adjusted and course corrected during the pandemic. Some found this easy, but others did not. Gartner survey data reveals that throughout the pandemic, tech marketing teams were slow to adjust KPIs or drive performance. Many tech marketing leaders struggled to make trade-off decisions and re-prioritize efforts.

How can tech marketing continue to drive agility within and across their teams? How do tech marketing teams prepare for future unexpected disruptions? This complimentary, invitation-only virtual briefing will provide insight into how to bring greater agility to tech marketing so you can better adjust your operational plans. Learn how high-performing tech marketing teams effectively drive dynamic resilience to adapt to shifting conditions. Plus, you will hear examples of how product marketing leaders and their teams have been agile amid disruption.

Discussion Topics:
  • Find out why some tech marketing teams more easily adjusted during the pandemic
  • Drive dynamic resilience to better adapt to shifting conditions
  • Make your tech marketing operational plans more agile

Return to this web page to watch the Virtual Briefing. Contact us at gartnerwebinars@gartner.com with questions about watching.

Hosted by
Host

Jen Singleton

Sr Director Analyst

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