Marketing and Communications
Watch this on-demand virtual briefing
Marketing leaders now prioritize digital commerce over any other programmatic spend, according to the latest Gartner CMO Spend Survey. However, generating digital commerce performance requires more than providing a functional experience; you also must deliver a personalized experience. Getting personalization right is extremely difficult, and 55% of respondents to Gartner’s personalization survey said they would stop doing business with companies if their communication is perceived as creepy or invasive. This invitation-only, complimentary virtual briefing explores why a “tailored help” approach to personalization can be particularly effective at increasing customer engagement and commercial success. You will learn the benefits of sending personalized messages that provide valuable assistance or support while using a limited number of consumer data dimensions.
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VP, Executive Partner
Sr Director Analyst
VP & Executive Partner
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