Marketing and Communications

Virtual Briefing: Rethinking How Personalization Can Drive Digital Commerce

ON-DEMAND
| 1 hour

Watch this on-demand virtual briefing

Marketing leaders now prioritize digital commerce over any other programmatic spend, according to the latest Gartner CMO Spend Survey. However, generating digital commerce performance requires more than providing a functional experience; you also must deliver a personalized experience. Getting personalization right is extremely difficult, and 55% of respondents to Gartner’s personalization survey said they would stop doing business with companies if their communication is perceived as creepy or invasive. This invitation-only, complimentary virtual briefing explores why a “tailored help” approach to personalization can be particularly effective at increasing customer engagement and commercial success. You will learn the benefits of sending personalized messages that provide valuable assistance or support while using a limited number of consumer data dimensions.

Discussion Topics:
  • Learn how a specific approach to personalization drives digital commerce performance
  • Explore the “tailored help” framework for building personalized messaging
  • Operationalize personalization with regards to your digital commerce operations

Return to this web page to watch the virtual briefing. Contact us at gartnerwebinars@gartner.com with questions about viewing this virtual briefing.

Hosted by
Host

Steve Sommers

VP, Executive Partner

Ant Duffin

Sr Director Analyst

Alan Scott

VP & Executive Partner

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