Marketing and Communications

Virtual Briefing: What Your Customer Experience Program Needs to Succeed

ON-DEMAND
| 1 hour

Customer experience (CX) programs often struggle or fail because they are launched with the wrong goals, metrics or direction. Simply put, if you do not align your CX initiatives to customer-centric results, then you cannot be surprised if your CX program fails to deliver key benefits, such as improved retention, greater organic sales growth, higher margin, improved word of mouth, or more customer referrals. This invitation-only, complimentary virtual briefing explores what you need to create a strong, sustainable CX program that fosters a customer-centric culture and delivers business results. You will discover how to make CX matter more to leaders by demonstrating the business opportunity for improved customer satisfaction, loyalty and advocacy.

Discussion Topics:
  • Discover what is especially vital to understand about customer experience (CX)
  • Know the typical roadblocks to CX success
  • Explore the four key foundation components for strong CX programs

Return to this web page to watch the Virtual Briefing. Contact us at gartnerwebinars@gartner.com with questions about watching.

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Augie Ray

VP Analyst

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