Best Practices for Tech Providers to Increase Sales to Existing Customers

If you are looking to grow revenue in 2021, you should look to your existing customers. More than 70 percent of chief marketing officers (CMO) and chief sales officers (CSO), and over half of general managers see their revenue growth coming from existing customers, according to a recent Gartner survey. However, despite this significant opportunity, many technology providers say growth from existing customers is difficult and often disappointing as sellers and partners struggle to sell new products. This complimentary webinar looks at how tech providers can overcome this hurdle and maximize their relationships with their existing customers.

Contact us at gartnerwebinars@gartner.com with questions about watching.

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