Build a Data-Driven Sales Organization to Maximize Growth

Becoming “data driven” within a sales organization is more than investing in data scientists and advanced analytics technology. Organizations must build their frontline capabilities to interpret analytics accurately and consistently in the context of their day-to-day jobs. For sales organizations, that is all about taking different, or demonstrably better, actions directly with customers. While sales and sales operations leaders improve the quality of the analytics they deliver, they also must refine their organizations’ ability to effectively consume and apply data and analytics to their own specific needs. This complimentary webinar provides actionable insights and real-world examples from companies that have built a combination of data and analytics governance, data literacy, and technology solutions to amplify the impact of sales analytics on growth.

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