Marketing and Communications

Build a Relatable Organizational Narrative that Drives Action

| 1 hour

Every organization today must do more than articulate a mission statement or brand proposition. They must tell a compelling story of who they are and what they do. Furthermore, everyone in the organization must be able to tell that story. Employees must be able to personally see what they do every day in the organization’s story. Communications leaders must build an authentic organizational narrative that is clear and flexible enough for every employee to tell it. This complimentary webinar looks at how communications leaders can make every employee an effective storyteller in promoting the organization’s narrative.

Discussion Topics:
  • Connect the organization’s narrative to the work that employees do every day
  • Give employees an opportunity to personally relate to the narrative
  • Use alignment, persuasion and assimilation scenarios to help employees tell your story

Return to this web page to watch the webinar. Contact us at with questions about registering or watching.

Hosted by

Dorian Cundick

VP, Advisory

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