The Gartner Top 5 Marketing Predictions for 2023

Has the new year got you thinking about how to deliver on your marketing and operational goals for 2023? Against a backdrop of unrelenting social and economic pressures, marketing leaders look toward a future where smarter marketing leads to deeper, more valuable connections between customers and brands. Join this free marketing webinar where Gartner experts present the 5 mainstream marketing predictions that keep you ahead of the curve in matters of strategic, operational, technological, and media-related planning for this year and beyond. It will also help you to understand and adopt AI technologies, ways to capture the most elusive audiences while navigating a fast-changing media landscape, growing and strengthening effective loyalty programs, and much more.

• Work with c-suite peers to assess the strategic impact of emerging technologies on operations and personnel

• Explore new media formats and channels to reach elusive audiences

• Instill a deep understanding of motivations and needs in the design of customer loyalty programs

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