Marketing and Communications

Do Corporate Social Justice Initiatives Drive Customer Acquisition?

| 1 hour

We have been told we are entering a world of corporate social justice where brands must take stands to meet customer expectations. However, a special Gartner research project found that many social justice initiatives are as likely to drive boycotts as 'buycotts.' This complimentary marketing webinar explores the risks, opportunities and activities that help marketing leaders steer their brands through contentious issues in difficult times.

Get new insights on the potential impact of social justice initiatives on brands
Explore the risks and opportunities for marketing leaders in difficult times
Discover the steps you need to take to help your organization navigate contentious issues

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