Tech and Service Providers
Technology product marketers struggle to find the right balance between segmentation strategies designed to build awareness, and also being relevant with high-value target buyers in a way that maximizes opportunity pipeline. This free webinar will explore the importance of having clear business objectives and marketing goals when defining your segmentation use cases. You will also learn how to right-size your target segmentation strategies to optimize your return on marketing investment.
Understand the importance of establishing clear business objectives and marketing program goals in defining effective segmentation strategies
Examine how different use cases can impact your market segmentation criteria and overall approach
Steps you can take to right-size your segmentation strategy
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