Direct-to-consumer (D2C) business models have become a strategic imperative for manufacturers. According to a Gartner survey, 96% of consumer goods manufacturers plan to increase investment in digital capabilities, while 31% customers are demanding flexibility in digital channels. Manufacturers who do not implement a D2C approach will have loss of digital revenue and customers, therefore lagging behind their competitors. Manufacturers must understand the opportunities and capabilities of a D2C approach to succeed. In this complimentary virtual briefing, Gartner experts will share the opportunities, challenges and capabilities needed to build D2C channels. You will hear real-world examples of other manufacturers and how they implemented D2C channels successfully.
Why manufacturers must invest in D2C channels
What are the capabilities of a D2C approach and how they can get started
Real world examples of other manufacturers who have implemented D2C channels
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