Research and Development
The majority of R&D leaders report that over 50% of new products and technologies they develop are not adopted by their business partners for deployment into the marketplace. In order to increase the organization’s innovation adoption rate, R&D leaders need to increase their own confidence in the innovation or technology they are creating and increase stakeholders’ desire to accept and use the innovation. The most effective R&D organizations reprioritize their product portfolio by utilizing a “test and learn” strategy and killing unpromising projects quickly. Leading R&D teams help stakeholders visualize the value of their innovation by showing, not just telling stakeholders the potential impact of the innovation. Join this complimentary webinar to understand how these strategies allow for best in class R&D teams to sidestep the negative consequences of failed innovation adoption and drive overall marketplace success.
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