Tech and Service Providers

5 Things to Do Differently to Accelerate Growth With Business Buyers of Technology

| 1 hour

One-third of the biggest trends impacting technology providers in 2023 relate to the tectonic shifts in technology buying, particularly who is buying. Buying technology is now truly an all-company effort, with consequential implications for how tech firms can engage and grow their customers. In fact, two-thirds of technology buyers in the enterprise now come from outside of IT. So what do you need to do differently to engage these tech buyers? This complimentary webinar gives technology provider leaders a look at the key business departments making significant technology investments in 2023. You will get key insights from Gartner’s new Business Buyer Insights research.

  • Build your go-to-market strategy based on key business buyer behaviors 

  • Align your offerings to the key needs of buyers in 6 core business functions

  • Make 5 changes in targeting business unit buyers to drive up engagement success

Return to this web page to watch the webinar. Contact us at with questions about viewing this webinar.

Hosted by

Derry Finkeldey

VP Analyst


Hank Barnes

Distinguished VP Analyst

Manav Jain

Sr Director Analyst

Garrett Astler

Director Analyst

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