Panel Discussion: How Marketing Can Win B2B Sales – An Introduction to Buyer Enablement

On-Demand | 1 hour
Discussion Topics:
  • Why it is critical for Marketers to focus on buyer enablement
  • What Marketers must do to adapt to this new approach
  • How Marketing can be the catalyst to “help buyers buy.”
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Hosted by
Brent Adamson,
Distinguished VP, Advisory
Martha Mathers,
Managing Vice President

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