Panel Discussion: How Marketing Can Win B2B Sales – An Introduction to Buyer Enablement
Why it is critical for Marketers to focus on buyer enablement
What Marketers must do to adapt to this new approach
How Marketing can be the catalyst to “help buyers buy.”
B2B buying is more complex than ever before. To drive organizational growth content marketers have to do more than simply educate buyers; they must enable them to buy. Marketing leaders should rely less on the constant generation of thought leadership, white papers, infographics and videos. Instead, they should capitalize on their deep industry knowledge and customer empathy by developing and deploying information that helps buyers buy and sales reps to sell. In this complimentary video webinar, Gartner for Marketers experts provide critical insights into how Marketing can transform the buyer journey by providing information which will act as a catalyst for buyer enablement.
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