Capitalize on Streaming TV With Over-the-Top (OTT) Advertising
The current OTT advertising landscape and opportunities
Practical advice on how to plan, buy and measure OTT campaigns
The types of ad formats and campaigns in the market today
EDT: 10:00 a.m. | PDT: 7:00 a.m. | BST: 15:00 Your traditional TV advertising approach is not working. Increasingly, U.S. consumers view their content by over-the-top streaming (OTT) and connected TV (CTV). In fact, a substantial and growing segment of young adults is now only reachable through streaming, and not via traditional pay TV services. As always, advertising spend follows the eyeballs. Credible estimates peg the U.S. 2019 OTT media spend at nearly $4 billion, with annual growth rates exceeding 40%. Rapid growth looks poised to continue, fueled by advertiser demand and a flurry of new streaming services ready to hit the market, most notably from Disney, NBCU, and AT&T’s WarnerMedia. This complimentary marketing webinar provides practical informative advice for marketing and advertising leaders who want to make the most of the streaming TV and video market opportunity.
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