Secrets to Maximizing the Success of Your Account-Based Marketing Program
Align sales and marketing around the four elements of the Gartner ABM framework
Why and where you should invest to drive ABM success
Innovative ABM approaches that will drive greater engagement
Technology and service providers (TSPs) have rapidly adopted account-based marketing (ABM) programs over the past few years. When done right, ABM programs can provide significant lift across a range of marketing and sales metrics, including pipeline contribution, larger deal sizes and higher win rates. But ABM programs are far more complicated than traditional demand generation and prospecting efforts. In this complimentary webinar, we reveal the secrets to getting significant lift from ABM programs, sharing primary research, best practices and examples of successful ABM programs.
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