Gartner L2 Digital IQ Index Food Brands US Benchmark Report
Is there a role for individual brand sites, or should enterprises lean towards consolidating website content and commerce opportunities across the portfolio
How are best-in-class brands using recipes to engage with consumers in the digital environment, and what are the opportunities to adapt content while also seeking partnership opportunities with Food & Recipe editorial sites
What growth opportunities and defense strategies should enterprises pursue as retailer capabilities evolve in the food landscape while private label brands continue to pose a threat to legacy brands?
As consumers’ food preferences and search and shopping behaviors evolve, legacy brands in the food landscape are up against heavyweights like recipe editorial sites and e-tailers that capitalize on their depth of content, range of product offerings, and scale of reach. Amazon Fresh and Walmart Grocery compete for a growing share of the consumer’s wallet in grocery retail while dominating search visibility, especially on top trends like meal planning. With pressure mounting, legacy food brands must maximize their own digital resources, but also prioritize investments across different channels and partner with editorial and e-tailers to drive engagement and conversion. In this complimentary webinar, we delve into the results and lessons of Gartner L2 Digital IQ Index: Food Brand US report for 2019, which benchmarks the digital performance of 138 food brands.
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