Navigating New Audience Expectations
The current state of stakeholder expectations
Characteristics to consider when crafting your message
Surprising findings on stakeholder responses and behavior
Taking a position on polarizing societal issues feels very risky to most companies, with communicators and CEOs alike worried about potential public fallout. Yet, the latest Gartner Communications research shows the majority of stakeholders respect and admire companies that are willing to speak out about polarizing issues, and are much more likely to take supportive actions as a result, such as purchasing, advocacy, and applying for employment. In this complimentary webinar, we look deeper into these research findings and help you navigate changing stakeholder expectations.
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