Gartner Digital IQ Index Consumer Electronics Brand US Benchmark Report
How direct-to-consumer (DTC) brands balance the competing demands of reinforcing branding vs. driving commerce on their primary site experience
The tactics brands should adopt on authorized retailer platforms to establish control and defend digital share of shelf
How consumer electronics brands utilize product registration, newsletters and loyalty programs to incentivize repeat purchases
Even as customers look to digital channels to research and purchase consumer electronics, brands struggle to own the conversation and drive conversion on their own sites. While leaders such as such as Samsung and Apple set benchmarks for industry peers to aspire to, Index brands would be wise to look across industries to adopt best practices. In the electronics space, successful digital marketing depends on engaging customers from consideration to post-purchase support. What sets the leaders apart? This complimentary webinar delves into the Gartner Digital IQ Index Consumer Electronics Brand U.S. Benchmark Report to compare the digital performance of 59 consumer electronics brands.
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