Gartner L2 Digital IQ Index Consumer Electronics Brand US Benchmark Report

On-Demand | 1 hour
Discussion Topics:
  • How direct-to-consumer (DTC) brands balance the competing demands of reinforcing branding vs. driving commerce on their primary site experience
  • The tactics brands should adopt on authorized retailer platforms to establish control and defend digital share of shelf
  • How consumer electronics brands utilize product registration, newsletters and loyalty programs to incentivize repeat purchases
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Hosted by
Cody Stack,
Director, Team Manager

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