On-Demand
|
1 hour
Discussion Topics:
- Key customer behaviors that contribute to high-quality deals
- Signs of buying dysfunction
- Marketing and sales tactics to accelerate good business
In a recent Gartner study of almost 1500 significant technology purchases, only 27% were considered high quality deals that were good for the customer and the vendor. Every enterprise customer is different, but technology and service providers (TSPs) can discover behavior patterns that will let them tailor marketing and sales approaches to win more profitable opportunities and help their customers succeed. This complimentary webinar explores findings from this recent Gartner research study on enterprise technology buying. We look at the data through approach-driven lenses that offer unique perspectives for how you should think about and interact with your customers and guide them toward successful outcomes. We suggest practices that product marketers can adopt to increase their chances of driving high quality deals.
Return to this webpage to watch the webinar live and on-demand. Questions about registering or watching? Email us: gartnerwebinars@gartner.com
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Hosted by
Hank Barnes,
Distinguished VP Analyst
