On-Demand
|
1 hour
Discussion Topics:
- How much companies spend on marketing in 2019
- How marketing budgets will change in 2020
- The capabilities and programs that are essential to marketing success
- How investment levels vary across media channels
Gartner annual CMO Spend survey results are a strategic must-have. This research shares vital information on how CMOs in North America and the UK build their budgets and how they prioritize spending commitments aligned with strategic priorities. Gartner CMO Spend Survey 2019-2020 looks at how CMOs prepare for potential economic uncertainty, digging into media channel investments and priorities. This complimentary Gartner for Marketing Leaders webinar reveals what will most impact CMOs and marketing leaders across every industry.
Return to this web page to watch the webinar live and on-demand. Questions about registering or watching? Email us: gartnerwebinars@gartner.com
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Hosted by
Ewan McIntyre,
Sr Director Analyst
