How Marketers Use Data to Win
How data is used in marketing - its sources, uses and applications
Why data is the fuel of the modern marketing engine
How to turn big data from a headache to a hope chest
The best marketers have a smart approach to harvesting, analyzing and activating data. Data is an opportunity, not a dilemma, and it can jump-start your digital marketing program. Big data is the new reality, where data volume, velocity and variety require a new approach to using information. Through primary research, case studies and the Gartner strategic framework, we provide an overview of data-driven marketing best practices.