Gartner Digital IQ Index Specialty Retail Brand Report
How specialty retail brands compete with disruptors with free and fast fulfillment, alternative payment options and exclusive customer service
Which mobile site investments specialty retail brands should prioritize
How specialty retail brands pivot to stores that are hyperlocal and community driven, and increasingly multifunctional
In 2018, specialty retail was under assault. This year, it's taking up arms. Brands have dramatically improved fulfillment speed: a fifth of brands in the 2019 Gartner Specialty Retail Digital IQ Index now offer free two-day shipping, and the number of brands offering next-day shipping has doubled.
Recognizing that mobile accounts for 55% of online traffic on average in this sector, Index brands have more than tripled investment in mobile showcase product ads year over year. Additionally, shoppable Instagram content has proliferated, cementing the social platform as an essential channel for product discovery. While fast-fashion brands once exemplified the ability to be nimble and quickly respond to trends, a new class of disruptive upstarts raises the bar for sophisticated, category-specific online experiences. This complimentary webinar delves into the eighth annual Gartner Digital IQ Index Specialty Retail U.S. Report, benchmarking the digital performance of 103 brands spanning apparel, beauty, home & gift, and watches & jewelry categories.
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