2019 Innovation Survey: 6 Key Findings from CMOs
How much companies spend on innovation and how they allocate resources
The largest barriers marketers face in driving innovation
How CMOs build partner ecosystems to accelerate innovation
The term “innovation” has shifted from being a buzzword to a discipline, and marketing leads the charge. Marketing leaders have much broader mandates today than just driving growth. They are responsible for driving sustainable innovation for their entire organization. In this complimentary webinar, Gartner expert Elizabeth Shaw shares six findings from Gartner’s first CMO Innovation Survey and actionable best practices.
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