CMO Spending 2015-2016: Growth on Overdrive
How much companies are spending on marketing
Where the key investment bets are being placed in 2016
What digital marketing activities and technologies are being used to propel growth
In 2014, marketing budgets were, on average, 10% of company revenue. This year, marketing leaders report a substantial uplift, to just over 11%. What's driving the growth in marketing spend? Heightened expectations of marketing for driving profitable growth and winning customers for life. This webinar discusses how your budgets compare in value and allocation across the digital marketing mix.