Digital Commerce: How Marketers Strategize and Organize for Success
How marketers are spending to improve digital commerce results
How marketers are using customer data and analytics to set strategy
How marketers are organizing and orchestrating for success
Leading marketing technologies and trends for digital commerce
Marketers are spending more of their budget on digital commerce and facing greater expectations from executives for their responsibility in driving digital commerce results. Change is in the forecast, from an evolution of the role of marketing to a revolution in the way marketers use customer data and analytics to set strategy and select tactics.