Agility Reigns: The Evolving Agency Landscape
The leaders, challengers, visionaries and niche players in the agency market
How the changing agency landscape impacts your marketing
How to find the right agency partner for your business
The definition of a global digital marketing agency has become amorphous. The "digital" qualifier has fallen away - digital marketing is now marketing in a digital world. In this world, traditional agencies with Madison Avenue pedigrees compete with technology providers and management consultants to become the CMO's most-trusted strategic advisor and the tactical executor. To successfully navigate this new world, marketers seeking agencies must adapt their searches by gaining internal alignment on business needs, building an RFP that enables the right agency to emerge, and dedicating the time and resources to ongoing conversation throughout the selection process.