Optimizing Pharma OTC Digital Commerce Strategies

On-Demand | 1 hour
Discussion Topics:
  • How private-label brands and healthcare information websites overshadow OTC brands in paid/retailer and organic search
  • How OTC brands win against increased pressure from private labels and healthcare information websites in organic/paid and retailer search
  • How winning OTC brands build unique features and content on brand sites to strengthen their relationships with prospective customers
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Hosted by
Jerry Tarn,
Sr Specialist, Advisory
Chris Beland,
VP, Team Manager

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