Optimizing Pharma OTC Digital Commerce Strategies
How private-label brands and healthcare information websites overshadow OTC brands in paid/retailer and organic search
How OTC brands win against increased pressure from private labels and healthcare information websites in organic/paid and retailer search
How winning OTC brands build unique features and content on brand sites to strengthen their relationships with prospective customers
Most consumers now willingly buy private-label options to save money. This is not only reflected in the drastic increases of private-label over-the-counter (OTC) product sales, but it also triggered changes to the digital environment itself. As a result, OTC brands face pressure to further optimize digital commerce strategies and create unique branded properties that drive value for discerning consumers. This complimentary Gartner webinar reveals how leading OTC brands maximize digital marketing investment efficiency while ensuring that branded content captures consumers’ attention and effectively furthers their purchase intent.
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