Top Trends in Digital Marketing
What are the top tech and trends in 2016?
What has been the biggest changes we have seen the last 12 months?
Which technologies and trends are best positioned to extract value from today?
In this session, we identify top digital marketing trends on the rise, at the peak, falling into disillusionment and reaching a plateau. From digital assistants to programmatic, to beacons and DMPs, we'll preview shifts in Gartner's 2016 Hype Cycle and identify trends with the greatest impact for marketers today.