Where Do Design and Creativity Fit in Data- Driven Marketing?
What is the role of human intuition and creativity in marketing?
How does the creative process differ for marketers now armed with data and predictive tools?
How are brands mastering this balance of art and science?
How much of marketing can be "moneyballed?" This session explores the interplay between the ultimate analytics tool the human mind and the algorithms created to execute real-time marketing. Learn how great marketers are balancing data and automation with their instincts and experience.