What's Next in Mobile Marketing: Connecting With Consumers on the Go
How does mobile marketing fit within the larger digital marketing strategy?
How do marketers change their mobile marketing strategies based on consumer adoption of mobile devices?
Which mobile trends will impact the next 18 months for marketers?
Mobile is going from stand-alone tactic to part of the marketing mix, and consumers' behavior keeps changing. How do you keep pace with the rate of change? When and how do you adopt techniques like beacons and proximity marketing? We'll highlight key developments and separate tricks from tools.