2017 Watch List: Key Investment Themes for Marketing Leaders
Key strategic themes for marketing investments in 2017
A closer look at areas for priority attention
How to create a roadmap for graduated adoption of new marketing capabilities
Separating the shiny objects from the areas poised to deliver real business value can be a challenge for today's marketing leaders. In this webinar, you'll learn which investment themes should be on the radar for marketing leaders going into 2017. Drawn from published Gartner research, we'll help you narrow the field of choice to the areas where we're seeing proven marketing impact.