CMO Spend Survey 2016 - 2017
Marketing spending plans and priorities to meet 2017 business objectives
A perspective on strategies, including marketing's role in the customer experience
Plans for marketing investments in innovation
Marketers have emerged as a major influence in defining corporate strategy today, moving well beyond their role as brand stewards. Your work as de facto champions for customers, combined with your obligation to deliver business results, can stretch the resources of even the most disciplined marketing leaders.