When Things Become Customers: The Ultimate Emerging Market
How internet-connected things become customers
The business and market potential of these “machine customers”
How your organization can take advantage of this compelling future
For the first time in human history, companies will manufacture billions of customers. Digital-savvy business leaders seeking new growth horizons may be missing a huge financial opportunity. Gartner predicts that billions of machines, both physical and virtual, will act, look and feel like customers. In this complimentary Gartner webinar, we explore why this is happening, how it is showing up today, and what CIOs and IT Leaders can do to take advantage of this final frontier of emerging customers.
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