Face Marketing Budget Challenges With Cost Optimization Tools

On-Demand | 1 hour
Discussion Topics:
  • What marketing spend patterns tell us about marketing budgetary pressures in 2017
  • The budgetary challenges that marketing leaders face and their cost optimization options
  • How to balance short-term cost optimization initiatives, delivering immediate results, alongside longer-term programs
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Hosted by
Ewan McIntyre ,
Research Director

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