How to Get the Most From Your Advertising on Social Networks
Key differences in the current ad options on Facebook, Instagram, Snapchat, Twitter and LinkedIn
How to determine which networks to use to meet strategic goals
How to choose the right ad formats, targeting criteria and test plans
Social networks have emerged as powerful ways to reach audiences with effective advertising campaigns. They combine people-focused targeting based on detailed demographics, behaviors and interests with unique ad formats and a safe environment for both B2C and B2B marketers. However, they also have their perils: each network has a unique set of targeting, creative and measurement challenges that marketers must master for success.
Aimed both at marketers new to social advertising and those who want to improve results, this webinar describe ways to win with ads on Facebook, Instagram, Snapchat, Twitter and LinkedIn.