Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments

On-Demand | 1 hour
Discussion Topics:
  • How to gauge martech maturity based on three tiers of capabilities
  • Why martech deployments are abandoned and how to avoid common pitfalls
  • Which technology categories demand the lion's share of enterprise marketing budgets in 2017
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Hosted by
Kirsten Newbold-Knipp,
Research Director
Bryan Yeager,
Research Director

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