Marketing Technology Insight: How Brands Deploy and Leverage Martech Investments
How to gauge martech maturity based on three tiers of capabilities
Why martech deployments are abandoned and how to avoid common pitfalls
Which technology categories demand the lion's share of enterprise marketing budgets in 2017
Gartner's martech survey shows which technologies are driving marketing investment and adoption, today and tomorrow. From technology staples like web analytics to advanced technology like multi-touch attribution, we'll look at key findings, recommendations and rich insights beyond the published research. Walk away with an understanding and benchmark of how B2B, B2C and B2B2C marketers are investing in martech to create leverage for their marketing teams.