CMO Spend Survey 2017 - 2018
How much companies spend on marketing, how those budgets will change in 2018 - and why
What budgets reveal about the capabilities, programs, and channels that are material to marketing's success
What is the fiscal maturity of CMOs based on the methods they use to set their budgets
Previous Gartner CMO spend surveys have reported several years of growth, both in terms of marketing's accountabilities and its budgets. But following a year of significant macro environmental upheaval, what has been the impact on marketing's strategic priorities, its spending power, and its budget commitments?