How Analytics, APIs, and Cloud Will Drive CRM/CX in 2018
How to build and implement an effective marketing analytics architecture that will support the business and improve customer experience
How to architect and manage a multi-cloud CRM/CX environment
How to plan and prepare for API-centric architectures in enterprise applications in 2018
What your team needs to do to be prepared
Customer relationship management (CRM) drives the customer experience, which drives revenue and retention, which drives investment and innovation. The technical trends identified in this report, including the rise of cloud deployments, API-centric architectures, AI and data-driven marketing analytics, will impact the way technical professionals architect, implement, design and deploy the next wave of CRM applications.