How to Respond to Marketing Budget Trends

On-Demand | 1 hour
Discussion Topics:
  • 2018 key marketing budget trends revealed in the Gartner CMO Spend Survey
  • The impact of receding budgets on marketing strategy and spend commitments
  • Using cost optimization techniques to shield strategically important investments and shed inefficiencies


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Hosted by
Ewan McIntyre,
Research Director

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