How to Respond to Marketing Budget Trends
2018 key marketing budget trends revealed in the Gartner CMO Spend Survey
The impact of receding budgets on marketing strategy and spend commitments
Using cost optimization techniques to shield strategically important investments and shed inefficiencies
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The Gartner 2017 / 2018 CMO Spend Survey shows that marketing budgets have started to recede. What does this mean for marketing's spending commitments? And what are the tools and techniques that marketing leaders should use to respond to squeezed budgets?