How to Tell a Story with Data & Analytics
What data storytelling is and why it matters
The how of data stories
Moderating the dark side of data narratives
The ways in which organizations deliver business intelligence and analytics insights are evolving, notably in the rising use of what is called data storytelling. This trend is an extension of the now dominant self-service model of BI, combining explorative data visualization with narrative techniques to deliver insights in a way that engages with decision makers in a compelling and easily assimilated form. This presentation will explore what data storytelling is, how it is evolving and how to best use it to go beyond reporting and dashboarding.