Data & Targeting: Crawl, Walk, Run
The most valuable customer data points to collect across digital touchpoints
Ways brands use data, both collected and implicitly observed, across channels
Digital channels that merit investment in personalization
How loyalty programs changed recent data collection and personalization efforts
Digital has long been proclaimed as a harbinger of a new era of hyper-personalized, targeted, and effective marketing. But this is a promise it has yet to deliver. Both data capture and personalization efforts have stagnated among brands over the last year, despite there being several easy ways to move the needle, including improved data collection to better deployment of email campaigns. In this webinar, you will learn how to optimize your brand's data collection and personalization for the most impactful outreach.